On March 17 and 18, trainings were held for mediators on marketing services and working with the updated nationwide register of mediators on the website www.mediator.kg.
The trainings were held jointly with the Republican community of mediators with the support of the European Bank for Reconstruction and Development (EBRD) and the International Development Law Organization in the Kyrgyz Republic (IDLO) under the project for the development of commercial mediation in the Kyrgyz Republic.
During the first day of training, which took place both online and offline, experienced trainer Ulan Mukhamed taught the mediators key marketing techniques. The participants learned how to analyze and segment the mediator services market, position their personal brand and effectively promote their services. During the second day of the training, the participants got acquainted with the updates on the website of the Republican Community of Mediators www.mediator.kg .
A mobile version of the site has now been created, new functions allow mediators to access the Personal Account and fill out their portfolio – resumes, photos, certificates. This, in turn, facilitates the search and selection of a mediator for those who would like to resolve a dispute or conflict through mediation.
Mediator Elvira Borombayeva said that “now the site www.mediator.kg has become friendly and efficient.”
A qualitative update of the website and training of mediators became possible thanks to the support of the European Bank for Reconstruction and Development (EBRD) and the International Development Law Organization in the Kyrgyz Republic (IDLO) within the framework of the project “Commercial Mediation in the Kyrgyz Republic Phase 2: Response to COVID-19”.